The high demand for hybrid cars has been in effect for just over a decade now and with good reason. Better fuel efficiency, wavering gas prices and tax incentives all while lightening your eco footprint, what’s not to love. While most automakers are taking advantage of the hybrid fever, one in particular has become an environmental leader in the automotive industry.

Toyota has become synonymous with sustainable mobility thanks in large part to the Prius. The gasoline-electric hybrid first debuted at your Chicago Toyota Prius dealer in 2001 and was greeted with instant success. With its stellar fuel economy, uncompromised performance and affordable price, it’s easy to see why the Prius is the number one selling car in U.S. And for 2012, Toyota is rolling out some changes that are sure to keep America’s favorite hybrid in the top spot.

Upgraded Amenities

New audio and infotainment systems will debut in the 2012 Toyota Prius including a new touch-screen audio system, SiriusXM Satellite radio, a USB port for iPod connectivity and Bluetooth. Upgraded trim levels will add a navigation system, voice recognition and a backup camera. Toyota Entune system will also be offered which consists of popular mobile applications and will be complimentary for three years. Additional features will come standard as well as a long list of available features and packages.

Prius Plug-in

Beginning in the Spring of 2012, the hybrid cars Chicago drivers can choose from will include a plug-in version of the Prius. The Prius Plug-in Hybrid (PHV) delivers the same benefits of the standard Prius but for extended lengths of time. The PHV can operate in electric only mode for as much as 15 miles at speeds up to 62 mph. A lithium-ion battery fits under the rear cargo floor and can be fully charged in as little as 1.5 hours. Though this battery weighs more than that in the traditional Prius, weight-saving techniques used elsewhere keep the PHV light and driving more like current Prius.

Revised Styling

The design of the Prius is one of the contributors to its success. It’s modest, yet trendy styling tends to be lacking in so many other hybrids which feature a futuristic, almost cartoon-like design. The car’s aerodynamic profile and sporty rocker panels give it an athletic profile which is enhanced by the dramatically slanted hood and windshield. High-tech features inside and the clean layout of the console give the Prius an upscale appeal not indicative of the car’s price tag.